Odeon Relics - Nineteen-Thirties Icons in the Twenty-First Century

Between 1928 and 1939, Oscar Deutsch wowed the British public with one of the most extraordinary estates of Streamline Moderne cinemas ever built – he named them Odeons; alluring neon-clad beacons of escapism, glamour and affordable luxury during a period of depression and rising international tensions. However, faced with growing challenges, in a rapidly changing society increasingly captivated by television and home entertainment, many of these huge structures struggled to remain viable. Despite being recognised as architecturally important now, countless former Odeons have long since met with the wrecking ball, whilst others continue to fight for survival. As part of his ongoing project to document the surviving architecture of Britain’s inter-war years, photographer and writer Philip Butler (featured recently on BBC television and in The Guardian) travelled the country to capture what remains of Deutsch’s groundbreaking empire in the twenty-first century. From dazzling restorations to decaying shells, from sympathetic reconfigurations to careless alterations, the photographs highlight the varying fortunes of each building. This annotated photographic series has been compiled together into the beautiful new hardback book ODEON RELICS. An essay by architectural writer Jason Sayer (The Guardian, Architects’ Journal, Metropolis, Wallpaper) introduces the book, looking into the birth of the Odeon empire and the creation of its iconic picture palaces. 144pp hardback book on 170gsm paper. Stitched casebound / offset printed. 225mmx225mm. ISBN: 9 781999 759612