The rules of photography are constantly changing, if they ever really existed at all. Toying with these notions of what is a “correct” or “normal” photograph, Average Subject / Medium Distance presents Andy Mattern’s complete series of playful deconstructions of mid-century photography guides. A visual treatise on color and a wave to graphic design, the abstract compositions in this book are accompanied by a sublime index of their component parts designed by Martin Venezky along with two informative essays by Matthew Kluk and Lisa Volpe. In addition to the book, Mattern and Venezky collaborated on a limited edition poster — available in two different versions — that brings together all the parts showcased in the sublime index. Poster Details : 27.5″ x 19.5″ 4-color offset Two versions: blue or red Editions of 200